Wall Ball brand kit

Brand kit

The logo

Wall ball is the drill every lacrosse player knows: throw, catch, repeat. The W is that ball's path. It drops, bounces, bounces lower, and comes back up to your stick. The rest of the name is drawn in the same hand.

Now

The wordmark

Use the wordmark wherever there is room. Bone letters on night is the default. On a light ground the letters turn ink. The ball stays orange in both.

Bone on night. The default.

Ink on bone.

One color, on orange. The ball turns ink.

The mark

The W and its ball alone, for places the full name will not fit: the app icon, a favicon, a tab, the corner of a jersey tag.

Mark

App icon

App icon, bone

App icon, orange

64px

32px

24px

16px

It holds down to 16 pixels. Below that, use nothing.

How it is built

One stroke weight, round at every end. One angle: every rising stroke in the W, and the stem of every letter after it, leans 18 degrees. The bounces get lower each time, the way a real ball does.

Stroke: 23% of the cap height
Angle: 18 degrees, everywhere
Ball: Radius 21% of the cap height

Space and size

Keep one ball of clear space on every side. Nothing else goes inside it: no text, no edge, no other logo.

Clear space is the ball's diameter.

Smallest sizes on screen: wordmark 14px tall, mark 16px.

Color

Three colors do the work. Clubs bring their own accent to their own pages, so Wall Ball itself stays out of the way: night, bone, and one orange ball.

Night

#0A0A0C

The ground. Almost every surface.

Bone

#F3EFE6

Letters and text. Never pure white.

Ball

#FF7A1A

The ball, and the word now. Nothing else.

Panel

#141418

Raised surfaces.

Line

#26262C

Hairlines and rules.

Bone, quiet

#B5B0A6

Secondary text.

Type

The logo is drawn, not typed. Everything else is set in two families.

Display: Barlow Condensed, semibold and bold

Tue 10

12U boys vs Viera Suntree

Dates, numbers, names of things. Tight, upright, never italic.

Text: Inter, regular to semibold

Practice is at 5:30 at Viera Health Field. Bring water and a mouthguard.

Everything a person reads or taps. Sentence case. Plain words.

Do not

The logo is the same everywhere. Four things that break it.

Do not recolor the ball.

Do not stretch or squash it.

WALL BALL

Do not type the name in a font and call it the logo.

Do not lose the ball. Without it the W is just a letter.

Files

Vector files scale to any size. The SVGs draw the letters as strokes, so open them in a browser or a design tool rather than converting the strokes yourself.